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So you have a campaign idea ready for execution, but you are worried about costs to having a third party set up and monitor the campaign for you and you prefer doing everything yourself. Well COLONY is the definite solution to your concerns. COLONY makes setting up and monitoring campaign performance “a walk in the park”. With its user friendly environment you can set multiple campaigns in a matter of minutes. But you ask how! Well that’s what I’m here to do. I am going to break down how to set up a basic campaign on COLONY in a matter of minutes following this easy guide.

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Zinzi wakes up at 5:00am every morning to plan out her look for the day; perfection is always the goal.

Makeup – flawless, hair – impeccable, nails – always on point. The outfit? Directly out of the pages of a Saks Fifth Avenue look-book.  Zinzi is not here for shabby status.

Later today Zinzi will be out shopping for a fabulous new outfit (for a “thing, at The Place” babes). She will get an SMS notification on her phone, “Buy a limited edition Grime Pack from Grime Basix this month & WIN 2 tickets to the Mud Babies experience at the iconic Dusty Basement Bar!”

Zinzi deletes the message and blocks the sender, immediately.

Don’t be like Grime Basix; know your customer.

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There is always that One – the one serial competition enterer that hasn’t actually won the prize, but will not let that stop them from trying to get it anyway.

Your terms and conditions will be closely scrutinised, word for word, line for line, in search of a loophole. A call or email informing them they’ve made it on a short list will be analysed and dissected for any ambiguous language. And so, to mitigate the risk of any negative posts on social media, the default is often to give in and give them what they want.

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Having a successful campaign can be dependent on knowing your target market.
If an FMCG brand were to run a competition to enhance sales, it would be important to establish who is interested in the brand and whether the competition speaks to them.
Without a directed audience for a campaign, a brand would be running the risk of having an unattractive campaign with very little interest, if at all any.  The benefits of running a target-based campaign is spending less in terms of marketing and mechanics to achieve the same – or better – results.

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Let’s start at the beginning with prize choice.

Most companies, agencies and brands want high value and well-branded prizes for their competition winners. They think this will drive consumers to buy products and enter competitions, and no one can argue that consumers love free stuff… especially when it’s expensive free stuff that you can’t buy at any shop. What these companies don’t realize though is that with their elaborate prize choice, they need to consider the fulfillment process. This, more often than not, ends up being more costly than the value of the prize itself.

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